It also helps that these storyarcs (no matter how short lived) are actually quite fantastic reads. For someone (like me) who likes to collect all of the stories by her favourite authors, collections like this are a lot more handy than trying to find the single issues of the comics (often years after the fact). Most of them don't last long enough to have enough issues to make up a graphic novel (due to their lack of selling power), but collecting a selection of short runs by a well-known author can work from a marketting perspective. There should definitely be more compilations of this sort published, not only because there's so much god material out there to be collected, but also because it's hard to find copies of some of the one-shot story arcs that get published.
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